Category Archives: Site

Baseball in grass Schilling by Mando Gomez via flickr & Mandolux.com

Curveball

Nearly 12 years ago, Toys “R” Us launched a national media campaign to promote their new website. The campaign worked and their traffic increased 100-fold almost overnight. Unfortunately for them, their IT staff hadn’t considered the possibility of such a large increase in traffic and the servers collapsed under the traffic load, rendering their new website practically inaccessible for more than three days. By the end of the year, TRU… Continue reading